Based on a true story of an advertising exec recruited to bring his marketing talents to the “no” side of a referendum Augusto Pinochet of Chile called in 1988 in order to extend his power.  A marketing battle ensues between Pinochet’s side, which has most of the power, and the no side, which has limited resources and much passion.  Great use of archival footage and good acting by all.  Quite the story.

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